In the past, I have thought deeply on the subject of Communication Architecture. I still think on the topic often, but lately I’ve been more focused on one specific type of communication – the presentation. In my quest to become a better presenter and train others how to better communicate through stories I found Nancy [...]
The Value of Great Design… in a Thermostat
Why would I ever pay $250 for a thermostat? Because a programmed thermostat can save 30-40% in heating and cooling costs and the current ones in my home rarely get used properly. Bullet List of why I would buy this:- Easy to read – Encourages Usage/Adjustment- Remote control- Self-Programming *The dude who invented the iPod [...]
Content Marketing
wow. this is really good content marketing. it also seems like a good idea for the world. i will probably eat more chipotle because i watched this. even if i don’t eat more. i will enjoy it more when i do eat there.
Style makes all the difference.
Even a simple video about 80s toys set to some awesomely bad singing can be compelling when styled properly.
