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CORE BRAND

Investing the time and resources to design why your company exists, the values you will lead with, and the uniqueness you will offer your target customers is worth more than you can ever imagine. Here are some resources to help you get started.

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“Behavior is the truest form of communication
and values drive behavior.” – Jeff Turner

 

The ideas and information presented in the slides from my Designing Why: Brand Strategy presentation were assimilated from the resources shared here.  I believe a blend of values, unique positioning, and a meaningful brand architecture makes all the difference. I hope you find similar value and inspiration.

I also believe a core brand strategy should be paired with a Business Model Canvas.  Your business model will have many iterations and can influence some brand decisions, however the core axis of Purpose, Vision, & Values should remain constant at the heart of your core brand.

 

DESIGNING WHY:
BRAND STRATEGY

START WITH WHY

HOW GREAT LEADERS INSPIRE ACTION
– TEDx TALK BY SIMON SINEK

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