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We are all familiar with the Theory of Diffusion of Innovations…

Diffusion of Innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures. Everett Rogers, a professor of rural sociology, popularized the theory in his 1962 book Diffusion of Innovations. He said diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system. The origins of the diffusion of innovations theory are varied and span multiple disciplines.

This morning I woke up with the Theory of Work on my mind.  I’m sure there has been research, studies, tests, etc… conducted but I thought I’d write before researching.  just using anecdotal evidence from my own experiences in life.  I came up with this on my whiteboard:


Image by Jeff Turner

Makers – create valuable and purposeful work to be done
Doers – figure out how work should be done
Followers – follow proven processes to complete work
Complainers – complain about the processes, yet don’t Make or Do