We are all familiar with the Theory of Diffusion of Innovations…
Diffusion of Innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures. Everett Rogers, a professor of rural sociology, popularized the theory in his 1962 book Diffusion of Innovations. He said diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system. The origins of the diffusion of innovations theory are varied and span multiple disciplines.
This morning I woke up with the Theory of Work on my mind. I’m sure there has been research, studies, tests, etc… conducted but I thought I’d write before researching. just using anecdotal evidence from my own experiences in life. I came up with this on my whiteboard:
::UPDATE::
Image by Jeff Turner
Makers – create valuable and purposeful work to be done
Doers – figure out how work should be done
Followers – follow proven processes to complete work
Complainers – complain about the processes, yet don’t Make or Do
Thanks for sharing this theory with us today, I agree with it and puts some of my latest struggles in perspective. I would love a copy of it if you are willing to share…. 🙂
You are welcome to copy and paste away Shawn. I may even try to clean it up some day soon. I’ll be sure to share that with you if I do.
The key to me is recognizing the difference between making work that’s worth doing and actually doing the work others make. Furthermore, it’s too bad the majority of America is made up of followers- just waiting to see how the Doers succeed before even trying. And I’ve got no use for complainers.