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In the past, I have thought deeply on the subject of Communication Architecture. I still think on the topic often, but lately I’ve been more focused on one specific type of communication – the presentation. In my quest to become a better presenter and train others how to better communicate through stories I found Nancy Duarte. Her thoughts and research on this topic are some of the best I’ve ever encountered.

The video above is a great snapshot into the way she views Presentation Architecture. I also recommend reading her books Resonate and Slideology.

“You’re not Luke Skywalker, you’re Yoda.”

This morning I shared this architecture with my team at Acru and also used the format to make a point about organizations and what they are today vs what they could be. It worked. Well. and I’ll be using this structure again.